References & Guidelines for The Dance WE Made promotional images.
Images should show:
The idea of exciting and dynamic dance in public space
Dancers off the ground but not in recognisable/codified dance positions e.g. avoid leaps/split jumps/kicks
The dancers visible energy is the most important thing
High contrast/colour - dancers do not have to be wearing TDWM T-Shirts / costume but should ideally be in the colours of the production to fit with branding
An urban background or public space - ideally with buildings or a skyline
It is fine for there to be pedestrians in the shot as long as they are not recognisable or in focus